What do coffee beans have to do with marketing? How one man's story can apply to any business
- jamielynch1
- Aug 10, 2024
- 2 min read
I want to tell you a story about a man, some coffee beans, and a failed business. We promise we haven’t gone crazy, and we promise we’re not writing a 21st-century Brothers Grimm story. There’s a lot to learn from this, and we guarantee it can apply to your business. Let’s get into it.
Our subject poured his life and soul into his small business. He had planned the perfect location (or so he thought), he had sourced the best equipment from here to Beijing, and he may as well have harvested his special beans himself.
Opening day came, and it looked like his work had paid off. People were coming to his shop, waiting for him to create the perfect coffee, and then leaving.
The issue is that his customers weren’t coming back. Was the equipment not good enough? Was he not friendly enough? What about the beans?
We won’t tell him this, but it was none of these things. It wouldn’t have mattered if he made the best coffee in the cosmos or if he had a diamond-encrusted milk frother.
The first and most important fact is that your product is only as good as your marketing. We’ll say that again.
Your product is only as good as your marketing.
If no one knows how great you are, then you’ll end up like our friend here.
His location was another problem. It was great for people strolling past on foot, but people actively looking for a coffee on the way to work had nowhere to park, and no time to waste talking about you guessed it… beans.
How does this apply to the digital world?
Well, if you’re not there when people want you the most, then you won’t get any business. If you do a Google search for a coffee shop, and you’re 30 pages down the list, what hope have you got?
What learnings can we apply to your business? To put it simply:
Get in front of your customers.
Be there when you’re needed most.
Unfortunately, this is easier said than done. Fortunately, we’re here to do it for you.
Fill out our contact form to see how we can help you.
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