Read to the end of this blog to become a millionaire.
Not really. We wish we could make this come true.
Talk about a great motivator though.
Truly, the only way to get people to do anything is with a clear Call To Action (CTA for simplicity)
I’ll do the dishes if you make tea, you can have pudding if you eat all your greens, sign up to our email list for 10% off.
All of these statements are call to actions.
A good CTA can be the difference between £1000 in sales or £10,000.
So how do we write a good CTA?
Step one: Action verbs
Do this. Click this. Subscribe to this. Buy this. Book this.
It sounds bossy, but you have to be direct. If it’s a bit flimsy then no one will play attention.
Short, simple, to the point. You have 1-2 sentences at most to get it across.
You need to inspire your audience. Simply saying “our new products are available” will not cut it.
Step two: Evoke emotion
Now we need to remove the monotony.
For a customer to get over the hurdle of taking action, you need to change 3 things:
Reduce the cost of the decision
Increase the belief that the decision is correct
Increase trust in the company
Let’s imagine you are charging £500,000 for a car.
You don’t sell the engine size, the amount of gears, the max RPM.
You sell the status. You reduce the cost by telling them how many heads they will turn.
You increase belief by telling them that people will stop to take pictures of their car.
You increase trust by telling them that repairs are within 24 hours.
Don’t forget to add punctuation to accelerate the excitement and give your CTA an extra kick.
Step 3: Give your customer a reason to act
You’re customer needs to know what’s in it for them.
Will they save time? Will they make more money? Will they make memories to last a lifetime?
What is the number one benefit you can provide your customers? This is the thing you sell.
This will tie in to your unique proposition.
Let’s say you offer a new diet. Your CTA would look something like:
“Buy our plan today and lose 20 pounds in 4 weeks!”
That’s as clear a reason to act as any.
Step 4: Use FOMO
Creating a sense of urgency is one of the best tactics when creating a CTA.
You want your customers to act now, not in two weeks.
You need to make your customer feel like they are missing out.
This can be done simply by mentioning a sale you have on.
It’s an age old trick.
“Buy now while supplies last”
“Buy now, sale ends on Monday”
Take care when using this method, people are bombarded by this sort of CTA all day.
If you don’t actually have a sale on, people will see right through it..
Your CTA is the most important part of any post, article, or website.
Follow our guide, and watch your conversions skyrocket.
Talk soon,
Jamie
P.S. want to see how we can polish your CTAs? Fill out the contact form on our website, and we’ll be in touch to perfect it for you.
No hassle, no obligation, no pushy sales tactics.
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