How to drastically increase your bottom line with one small change
- jamielynch1
- Aug 18, 2024
- 2 min read
What do you think of when you read this statement?
“Money can’t buy happiness”
Agree? Disagree? Do you feel insulted I even asked?
Personally I see money as a catalyst. Bear with me here. If you give a truly good person money they will do amazing things. But if you give it to a terrible person? You won’t be in for a great time.
Lucky for you, as a business owner you are in the good person camp. Your life is dedicated to giving to others. Whatever service you provide, you are adding something to your community. Sure there might be a bit of greed, we’re all human after all, but you are a net positive for the world.
So where does the problem lie? What is the limiting factor?
Forgive me for stating the obvious, but the problem lies in making more money for your business.
That’s where we come in.
One mistake we see business owners make is that they sell to a market that is already full.
Say you had a dessert business. You wouldn’t wait outside a buffet and try to sell your products, would you?
Or imagine you had a business selling running shoes. Unless you have a sick sense of humour, you wouldn’t try to sell to people who have just had knee surgery either.
So what should you do instead?
You need to find a hungry market. What do we mean by that?
Put simply, a hungry market is an audience who are willing to pay what you ask to solve their problem.
Since your business is still running, there is clearly an audience there for you. But what if you could reach an even bigger audience?
Instead of reaching 10 people, you connect with 100. Instead of 100 people, what about 1,000? What could that do for your business?
Small businesses are the heartbeat of a community, and we can help you make the money you need to keep making a difference.
If you want to find out how we can do this for your business, fill in the contact form on our website and we’ll be in touch.
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